by Koala Fight | May 12, 2016 | Branding
This is Koala Fight Media’s first blog post. We don’t know what it’ll be about, but we know exactly what it’s going to be. First, it’ll be a little bit unconventional — and it already is. We haven’t seen a blog post like this before, and we’d guess that you haven’t, either. You might not know much about us, but you’ve seen our little koala. He’s pretty unique. He’s crisp, clean, cute, and ours. Koalas have one of the smallest brains relative to body weight of any mammal, but somehow we pull off creativity. That’s us: Tiny Brains, Big Ideas. We know that we’ll employ plain language. We’ll write it just as we’d say it out loud. We won’t use every sentence to show that we went to great colleges because we don’t need to (and we don’t want to). But occasionally we’ll point something out to suggest that we’re capable, like how we just used one of Cicero’s favorite rhetorical devices — Apophasis, which is bringing up a subject by saying it shouldn’t be brought up. We’ll make references like that because we love writing, we love knowing stuff, and we love helping people discover new things. We just made a list of three things so we could show that we respect the Oxford comma, and we chose to write about things we love so we could drop in an example of parallel construction with a positive tone. We chose the word “stuff” because that’s how normal people like us talk; working with us is easy. We ended with a bit about teaching because that reinforces how much...
